Diversity Insights (SkillScape)
Problem to be solved
- Objective: Provide organizations with actionable insights into workforce diversity and inclusion, empowering them to make informed decisions, address talent gaps, and foster an inclusive work environment.
- Activities:
- Ideation workshops
- Market research
- Identify target audience and pain points
Role & Tools
- Key Roles: Product Manager, UI/UX Designer, User Research & Testing
- Tools Utilized:
- Figma
- Adobe XD
- Miro
Planning and Strategy
We aim to empower organizations to gain deep insights into workforce trends, skill demands, and talent availability within specific regions or industries. This feature equips users with the data-driven intelligence they need to make informed decisions, optimize their workforce strategies, and stay ahead of the competition.
- Activities:
- Comprehensive Insights: Dive deep into the supply of available talent and the demand for specific skills and occupations.
- Strategic Planning: Identify emerging trends, skill gaps, and opportunities for talent optimization.
- Actionable Recommendations: Generate tailored recommendations to enhance workforce planning, talent acquisition, and diversity initiatives.
- Competitive Advantage: Stay ahead in the market by leveraging real-time data to drive strategic decision-making.
Design and Prototyping
Low/Mid Fidelity
High Fidelity
- User-Centric Approach: Our design prioritizes the needs and preferences of the end-users. By conducting user research and gathering feedback, we ensured that the design aligns with user expectations and workflows.
- Data Visualization: Complex data sets are presented in a visually appealing and easy-to-understand format. Through intuitive charts, graphs, and interactive dashboards, users can quickly grasp key insights and trends.
- Accessibility and Inclusivity: Accessibility features are integrated into the design to ensure that all users, regardless of their abilities, can access and interact with the platform effectively.
- Alignment with Business Goals: The design is strategically aligned with the organization’s overarching business objectives. By facilitating data-driven decision-making, enhancing productivity, and fostering innovation, the design directly contributes to the achievement of key performance indicators and business success.
Go to Market Strategy
The go-to-market strategy for Skillscape (Diversity Insights) focuses on
- Targeting key stakeholders in organizations, including HR professionals, diversity and inclusion officers, and executives
- Conducting targeted marketing campaigns, engaging in industry events and conferences, and leveraging strategic partnerships to increase awareness and adoption of the platform.
- Providing personalized demos and consultations to showcase the platform’s capabilities and tailor solutions to the specific needs of each organization
- Through these efforts, Skillscape aims to position itself as a trusted partner in driving diversity and inclusion initiatives across various industries.
Launch
The product launch for Skillscape (Diversity Insights) was a series of orchestrated events aimed at generating excitement and interest among target audiences. It involved
- Multi-channel marketing approach (email campaigns, social media announcements, press releases, and targeted advertise)
- The launch emphasizes the unique features and benefits of Skillscape, highlighting its ability to provide actionable insights into workforce diversity and inclusion
Key elements of the product launch included a series of webinars and virtual events where potential users can learn more about the platform and interact with the development team. Additionally, partnerships with industry influencers and thought leaders who endorsed the platform and helped build credibility.
Post-Launch Monitoring and Optimization
To ensure a successful launch, we conducted thorough testing and refinement of the platform, addressing any issues or bugs before the official release. We also provided training materials and resources to help users onboard smoothly and make the most of the platform’s features from day one.
Overall, the product launch for Skillscape was a strategic effort to build momentum, generate buzz, and drive adoption among organizations seeking to enhance their diversity and inclusion initiatives.
Results
Following the launch of Skillscape (Diversity Insights), we have seen promising retention and revenue results. Our focus on delivering a valuable and user-friendly platform has contributed to high user engagement and satisfaction, leading to strong retention rates among our customer base.
Additionally, the platform’s ability to provide actionable insights into workforce diversity and inclusion has resonated well with organizations, driving customer loyalty and repeat business. As a result, we have observed steady growth in recurring revenue from subscription fees and consulting services.